Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of NORMA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#DC140C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Seien Sie immer auf dem neuesten Stand mit der App von NORMA! * Sie können unsere aktuellen und kommenden Angebote abrufen, die nächste Filiale in Ihrer Nähe finden und sich bequem dorthin navigieren lassen. * Wählen Sie "Ihre Filiale" aus, damit Sie die lokalen Angebote und Aktionen aus Ihrer Region angezeigt bekommen. * Stellen Sie eine eigene Einkaufsliste zusammen, die Sie auch mit Freunden und Familie teilen können. * Richten Sie sich Erinnerungen ein, um Angebote nicht zu verpassen. Denn der nächste Einkauf kommt bestimmt! Für unsere Hinweise zum Schutz Ihrer persönlichen Daten schauen Sie bitte hier: https://www.norma-online.de/de/datenschutz-app
App details
What you can learn from NORMA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are NORMA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NORMA runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC140C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.