Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Xfinity's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#5C24BC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Your Xfinity experience, enhanced. Easily manage all your services in one place with the Xfinity app. Plus discover the power of NOW. NOW is a simple new way to get internet and mobile. It’s just what you want, and nothing you don’t. With all-in monthly pricing. Backed by Xfinity. Xfinity customers also get: • 24/7 real-time support anytime you need it. • Tools to help you seamlessly activate your equipment and test your internet speed. • Xfinity Rewards. Enjoy special perks, unique experiences, and product benefits just for being a customer. Customers who rent our equipment get even more: • Everything you need to manage your account, all in one place — pay your bill, view your plan details, change or upgrade your services, and more. • Personalized tools and tips to help improve WiFi performance. • CyberSecure to protect your devices and help keep loved ones safe online. • CyberSe…
App details
What you can learn from Xfinity
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Xfinity's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Xfinity runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C24BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.