Sampled from 5 of itsme's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#449CB4 bg
#5EA9BE
#543C24 accent
#FFFFFF text
ITSME, JOUW DIGITALE IDENTITEIT Log veilig in, deel gegevens of onderteken documenten, allemaal met één app. Sluit je aan bij meer dan 8 miljoen gebruikers die itsme elke dag gebruiken om toegang te krijgen tot digitale diensten zonder kaartlezers of een waslijst aan wachtwoorden. JIJ HEBT DE CONTROLE Deel eenvoudig en veilig je gegevens met meer dan 3.000 platformen, van overheidsdiensten tot banken, verzekeraars en meer. Je weet precies welke gegevens je deelt, met wie en wanneer. WAT MAAKT ITSME ZO UNIEK? itsme combineert gebruiksgemak met beveiliging op hoog niveau. Je registreert je één keer en daarna kan je het onbeperkt gebruiken. Elke actie vereist jouw expliciete goedkeuring, zodat je altijd controle houdt over het delen van je gegevens. Gebouwd volgens de hoogste Europese veiligheidsnormen, geeft itsme je volledig vertrouwen bij elke interactie. BESCHIKBAAR IN HEEL EUROPA i…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are itsme's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: itsme runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #449CB4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #543C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.