Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of CALD Assist's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#74CCDC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
CALD Assist is the simple and dynamic way for clinicians to communicate with patients from Culturally and Linguistically Diverse (CALD) backgrounds when an interpreter is not available. Featuring phrases commonly used during basic care interactions and screening assessments translated and recorded in 11 languages, CALD Assist facilitates basic care interactions to support patient care. FEATURING: 11 common languages: Arabic, Cantonese, Croatian, English, Greek, Italian, Macedonian, Mandarin, Serbian, Spanish and Vietnamese A COVID-19 screening module for conducting health screens and visitor/outpatient screening A Nursing module with nursing specific content 5 Allied Health disciplines: Dietetics, Occupational Therapy, Physiotherapy, Podiatry and Speech Pathology Over 250 phrases translated and audio recorded with cultural sensitivity Images and video to enhance communication betwee…
App details
What you can learn from CALD Assist
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are CALD Assist's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CALD Assist runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74CCDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.