Sampled from 4 of Sunweb - Vakanties's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#848484 bg
#959595
#64442C accent
#FFFFFF text
Met de Sunweb app kunt u gemakkelijk al uw boekingsgegevens op uw telefoon bekijken! Nadat u heeft geboekt hoeft u alleen nog maar in te loggen en de boeking wordt automatisch toegevoegd aan de app. We tonen dan in 1 overzicht alle belangrijke stappen en documenten die u nodig heeft om zorgeloos op reis te kunnen gaan. Daarnaast kunt u via de app eenvoudig extra services toevoegen, zoals; - een extra babybedje - (reis)verzekering - ski-uitrusting - een huurauto - extra koffers Ook kunt u eenvoudige contact met ons opnemen of zelf het antwoord vinden op uw meest prangende vragen.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Sunweb - Vakanties's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sunweb - Vakanties runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #848484) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #64442C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.