Sampled from 6 of Lake: Colouring for Adults's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#FCD48C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Discover a world of relaxation and self-expression with Lake, the award-winning colouring app loved by millions. Explore hand-drawn illustrations by independent artists and dive into a friendship of colours and brushstrokes right on your trusty iPad or iPhone. Unleash your creativity, nurture your artistic side, and discover the incredible impact colouring can have on your overall well-being! Start your free trial today and make a difference by supporting artists from all corners of the world. SPARK YOUR CREATIVITY - Get creative with the ultimate colouring tool set featuring a selection of artistic brushes. They're like magic wands but better! - Explore our Rainbow with over 700 colour shades. Who knew there were so many hues to choose from? - Discover a variety of palettes as diverse as our drawings. From skin tones to hand-picked palettes, the choice is yours. - Access any colour …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are Lake: Colouring for Adults's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Lake: Colouring for Adults runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCD48C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.