Sampled from 6 of INSIDE da Playdead's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C24 bg
#3B3B42
#7C744C accent
#FFFFFF text
Descubra Inside. A premiada aventura indie da Playdead. Este jogo de plataformas com foco na narrativa combina ação intensa com quebra-cabeças que desafiam a mente. O jogo é aclamado pela crítica pelo seu estilo de arte sombrio, trilha sonora ambiental e atmosfera inquietante. Vencedor do Prêmio de Design da Apple. Opinião da imprensa: "UMA OBRA-PRIMA! Inside é um jogo de plataformas e quebra-cabeças 2D que tira partido do que há de melhor em Limbo para criar algo ainda mais espetacular." IGN — 10/10 "Inside expande os conceitos e a dimensão do seu antecessor de forma criativa, além de ter sido concebido e construído de modo tão impecável, em todos os níveis, que quase parece ter sido criado para ser exposto em um museu de arte. É uma sequência e tanto." Giant Bomb — 5/5 "Arte e animações deslumbrantes, quebra-cabeças intricados e o mais profundo humor negro. Uma série de momentos …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are INSIDE da Playdead's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: INSIDE da Playdead runs a dark set with one background colour (#1C1C24) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C744C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.