Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Wayback Machine's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#AC2C34 accent
#111111 text
- #1Show First Archive Overview of all Archives
- #3Copy Save to Files More Cancel
- #4Attach Video or Photo Upload
- #5Enable Share Extension
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 5.3 words on average (longest 7).
Screenshots
iPad screenshots
Icon palette
About this app
Archive Web pages and Tweets to the Wayback Machine! To archive Web pages or Tweets simply "Share" them to this app. From Safari - select the "Share" icon at the bottom of the screen then select this "Wayback Machine" app. From the Twitter app - select the "v" icon at top-right of Tweets, select "Share Tweets via..." then select this "Wayback Machine" app. But first you must add this app to your iOS device's "Share" feature by selecting the Share icon (the up-pointing arrow at the bottom of Safari) then selecting the "..." (More) button and finally adding this app. After you have archived your web pages or Tweets you can confidently share their Wayback Machine URLs via Twitter, Facebook, Email, etc. knowing they will be there for decades to come. Please send bug reports, questions and suggestions to info@archive.org
App details
What you can learn from Wayback Machine
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Wayback Machine's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Wayback Machine runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC2C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.