Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of First Watch Mobile App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECE4 bg
#D6CFC8
#1C344C accent
#111111 text
Screenshots
Icon palette
About this app
Need a fresh way to start your day? You’ve come to the right place. Our app enhances your First Watch experience with a heap of features at your fingertips. Start your mornings off right with the brand-new First Watch app. From skipping the wait, to quick re-orders and app-only perks, our app is designed to make your brunch experience faster, easier and more delicious than ever. Get in Line Secure your spot in line at your local First Watch with our fast and easy “Get in Line” feature. Then monitor your place in line with our new waitlist features, and get checked in automatically when you arrive. Grab a spot in line before you even walk through the front door with our convenient “Get in Line” feature. Then monitor your place in line and enable automatic check-in when you arrive using our new waitlist features. Order To-Go and Delivery Conveniently order fresh and delicious Firs…
App details
What you can learn from First Watch Mobile App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are First Watch Mobile App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: First Watch Mobile App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4ECE4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C344C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.