Screenshot style breakdown
Sampled from 4 of OCU Digital's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#04648C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Los consejos, noticias y servicios de OCU, en tu bolsillo Con la App de OCU Digital podrás acceder a los principales servicios incluidos en tu suscripción de manera rápida y sencilla, en tu smartphone y tablet Empieza a disfrutar de la versión digital de las revistas de OCU adaptada a tu dispositivo y con nuevas funciones: imágenes, vídeos y gráficos interactivos para ofrecerte una nueva experiencia de lectura. ¿Qué ventajas me ofrece OCU Digital? • Acceso a los productos y servicios de OCU: revistas, comparadores, ventajas para socios, asesoría, movilízate, ultimas noticias, guías prácticas. • Presentación de los artículos adaptada a la pantalla de tu Smartphone. • Posibilidad de descarga de artículos o revistas completas para disfrutar de ellos cuando no tengas conexión. • Acceder de forma cómoda a la revista e incluso a artículos de números anteriores. Como socio de OCU, solo ti…
App details
What you can learn from OCU Digital
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are OCU Digital's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OCU Digital runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04648C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.