Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Caffè Nero's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C3C5C accent
#111111 text
Screenshots
Icon palette
About this app
The Caffè Nero app is the quickest route to your morning coffee and means you’ll never lose your loyalty card again! Link your debit or credit card for secure and speedy payment, enjoy watching your stamps build on your digital loyalty card, plus earn exclusive rewards along the way. Scan the QR code in the app and the rest happens automatically… apart from your coffee, which our Baristas will handcraft just the way you like it, as usual. You can also find your nearest store with our in-app location finder. Pay securely • Collect stamps • Earn rewards
App details
What you can learn from Caffè Nero
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Caffè Nero's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Caffè Nero runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0C3C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.