Sampled from 3 of Zipline Inc.'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC247C bg
#FC428E
#1C0464 accent
#FFFFFF text
Zipline turns the grind of retail communication into an engaging, effective aha solution. The only service that ensures the right people get the right information in the right way. Everyone is on the same page, tasks are tracked and life feels less like a perpetual game of catch up. Everyone also gets a calendar, a daily checklist, and the ability to track store execution – all while on the go. With greater clarity and less time spent searching for messages and attachments, you can quiet the noise, plan your day, and get back to your customers. With Zipline, you feel connected and understand what success for your role looks like. Happiness flows from the bottom up and top down. Zipline is the ultimate streamline.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Zipline Inc.'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zipline Inc. runs a dark set where the background shifts from screenshot to screenshot (first shot #FC247C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C0464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.