Screenshot style breakdown
Sampled from 3 of koemo(コエモ)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043454 bg
#27506B
#147C94 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
koemoは１タップで話し相手がすぐ見つかる、無料の通話アプリ！ ●こんな人におすすめ 深夜だから友達には電話しづらいけど誰かと話したい！ 誰かの声を聴きたい！ 誰かと話したいけど文字を打つのは面倒！ 相手を探すのは面倒、誰でもいいからすぐに繋がりたい！ たくさんの人と話して会話下手を克服したい！ かっこいい、可愛い声で癒されたい！ ●会話を続けてプロフィールを解放しよう 通話時間に応じて徐々にお互いのプロフィールが表示されます。 気の合わない人にはプロフィールを表示したくないという人にも安心。 少しずつ解放されるので会話のきっかけにも！ ●メールアドレスやSNS連携一切なし シンプルなプロフィール設定のみで簡単に始められるので、インストールしてすぐに会話を楽しめます！ ●通話が長続きしやすい相手とマッチングしやすい仕組みに改善中 利用者ごとの性質から長続きしやすいパターンを分析し、マッチングロジックを改善中です！ ※キャリアによるパケット通信料が発生するためWifiでのご利用を推奨いたします。 ※公序良俗に反す…
App details
What you can learn from koemo(コエモ)
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are koemo(コエモ)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: koemo(コエモ) runs a dark set with one background colour (#043454) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #147C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.