Sampled from 6 of Hg - Eat Real's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#5C2414 accent
#111111 text
Hg, known as Honest Greens outside of the UK, was Born from bold Mediterranean flavours, open fire cooking, and real ingredients. We’re quietly pioneering a movement to democratise Real Food and make healthy eating an easy, exciting choice. We proudly serve ethically sourced products made from the heart; no pretence, no processing, no preservatives, just Real Food done right. We work with local artisans whenever possible, serve more plants and grass fed meats, and only cook with olive oil. Our products are ethically sourced, organic where possible, unprocessed and free from anything artificial You can use our App to: • Skip the line or order pick up at all Honest Greens stores • Order delivery straight to your door • Order daily delivery to your company with privileged pricing on Honest Base • Personalize your dish • Honest Rewards — earn with every order • Find the closest H…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Hg - Eat Real's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hg - Eat Real runs a light set with one background colour (#F4F4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C2414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.