Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Record it! :: Screen Recorder's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC5C74 bg
#EE7287
#64242C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Record It! is a screen recorder for iPhone and iPad. Capture anything on your screen in one tap: games, app demos, tutorials, training videos, then trim it, add a face-cam reaction, and share it without leaving the app. RECORD • One tap to start recording your entire screen • Capture games, apps, tutorials, and walkthroughs • Configure bitrate, audio channels, video encoder, and quality. • A Live Activity keeps recording status visible in the Dynamic Island FACE CAM REACTIONS • Overlay your camera live while you record, on supported iPad models • Or add a face-cam reaction to any recording afterward • React to videos from your camera roll • Set the reaction's shape, position, and size AUDIO COMMENTARY • Record audio-only commentary over your video VIDEO EDITOR • Trim, rotate, and adjust playback speed • Apply video filters • Change the canvas and background color ORGANIZER • Every…
App details
What you can learn from Record it! :: Screen Recorder
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Record it! :: Screen Recorder's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Record it! :: Screen Recorder runs a dark set with one background colour (#EC5C74) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #64242C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.