Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Mi Movistar's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#BC845C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
¡Te damos la bienvenida a la app Mi Movistar! En esta versión personalizamos más tu experiencia y ampliamos funcionalidades. Todos tus productos Movistar al alcance de tu mano, sin llamadas ni esperas. Disponible para clientes particulares y autónomos de Movistar España. Las 10 funcionalidades más utilizadas: -Consultar facturas y descargarlas -Revisar consumos y controlar gastos extras -Ver qué productos tienes contratados y mejorarlos. -Contratar productos recomendados para ti: packs ahorro, fibra, TV, tarifas móviles, móviles, televisores, alarmas... -Hacer seguimiento de pedidos, reclamaciones o averías -Cambiar la cita con el técnico o instalador -Pagar facturas pendientes con bizum, tarjeta o cuenta bancaria -Cambiar la cuenta bancaria, el email de contacto o las claves de acceso a la app/web. -Personaliza tu TV cuando quieras y no te pierdas de los estrenos de cada semana -Act…
App details
What you can learn from Mi Movistar
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Mi Movistar's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mi Movistar runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC845C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.