Screenshot style breakdown
Sampled from 4 of Mattermost's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C345C bg
#3B5072
#FCBC1C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Requires Mattermost Server v10.11.0+. Older servers may not be able to connect or have unexpected behavior. ------- Mattermost is the leading collaborative workflow platform for defense, intelligence, security, and critical infrastructure. The platform runs on-premises and in private clouds, delivering secure messaging, file sharing, workflow automation, audio/screenshare, and project management—all with full data and operational control. - Securely share messages, files, and links across from your preferred mobile devices. - Start 1:1 and group voice calls with a single click without leaving Mattermost. - Keep critical workflows moving forward with Playbook. - Get the message out without having to manage every endpoint with Enterprise Mobility Management (AppConfig) support. - Private mobility with ID-only push notifications to keep sensitive data protected while keeping stakeholder…
App details
What you can learn from Mattermost
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Mattermost's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mattermost runs a dark set with one background colour (#1C345C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCBC1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.