Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of MyRunway SA Fashion Shopping's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC4C2C bg
#EE6549
#4C0C04 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
BLACK NOVEMBER IS COMING! GET UP TO 90% OFF, DAILY! Get ready for our biggest shopping season of the year. This November, MyRunway is bringing you daily deals with up to 90% OFF across fashion, footwear, beauty, homeware and more. With new deals dropping every day, there’ll be something worth coming back for all month long! Turn on notifications and check the app daily so you’re ready when the biggest savings land. BIG BRANDS. BETTER PRICES. FRESH FASHION, DAILY. Shop 500+ local and international brands, discover fresh launches every day and get the styles you want at prices that make sense. Find PUMA, Polo, Crocs, Woolworths, Miladys, Converse, Reebok, New Balance and hundreds more, with 30,000+ products across women’s, men’s and kids’ fashion, footwear, accessories, beauty and homeware. BIG BRANDS. BETTER PRICES. - Shop 500+ local and international brands in one app. - Discover …
App details
What you can learn from MyRunway SA Fashion Shopping
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are MyRunway SA Fashion Shopping's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MyRunway SA Fashion Shopping runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #EC4C2C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C0C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.