Sampled from 6 of MyRunway SA Fashion Shopping's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F44C2C accent
#111111 text
MyRunway is your fashion cheat code for big brands, fresh finds and prices that make sense. Shop 500+ local and international brands and explore 30,000+ products across women’s, men’s and kids’ fashion, footwear, accessories, beauty and homeware. From everyday staples and workwear to sneakers, activewear and occasion styles, MyRunway makes it easy to stylemax your wardrobe without maxing out your budget. YOUR FASHION CHEAT CODE Serve more looks without maxing out your budget. Discover fresh drops, big-name brands and prices that just make sense. Shop popular brands including Woolworths, Polo, PUMA, Jeep, Trendyol, Sinsay, Converse, Reebok, New Balance and more. Find styles for every mood, budget and occasion. DAILY DEALS & APP-ONLY OFFERS Discover fresh fashion drops, limited-time deals and app-only savings worth opening the app for. Turn on notifications to know when the latest offe…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are MyRunway SA Fashion Shopping's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MyRunway SA Fashion Shopping runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F44C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.