Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Primeira's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4E4E4 bg
#C8C8C8
#DC2C1C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
(Ex Primeira Mesa) Que tal chegar nos restaurantes antes de todo mundo, ter um atendimento exclusivo e ainda pagar até 50% menos nos pratos? É só baixar o app do Primeira. Com ele você não apenas garante reservas com desconto em nossos parceiros, como também busca os estabelecimentos mais perto, avalia atendimentos, acompanha seu histórico de reservas, recebe notificações e muito mais. Tá esperando o quê? Baixe o app Primeira e tenha uma experiência de primeira. Atualmente, cerca de 4000 estabelecimentos já estão cadastrados na plataforma, todos espalhados por 120 cidades do Brasil. Você vai encontrar comida Italiana, comida Japonesa, hamburger, comida tradicional Brasileira e tudo isso com muita qualidade. Vantagens de utilizar o app • Garanta até 50% de desconto no cardápio de todos os restaurantes disponíveis • Sua mesa fica reservada e você não precisa encarar nenhuma fila • A…
App details
What you can learn from Primeira
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Primeira's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Primeira runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #E4E4E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #DC2C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.