Sampled from 4 of Vintage Inns's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#841444 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Introducing the Vintage Inns collection app. The must-have app that rewards you the more you visit one of our country pubs. With over 180 beautiful country pubs in our collection, whether it’s a family day trip out or a quick drink in your local – Vintage Inns pubs will look after you. Download and register now to start earning rewards, explore our menus, and keep up to date with our latest offers. THE VINTAGE INNS COLLECTION LOYALTY APP FEATURES: • Rewards for you – we have a variety of loyalty cards available for you to use in the app each time you visit us and collect exclusive rewards • Table booking through your app to reserve your table stress-free • Paying your bill through the app - no need to wait - just pay and go • Our latest food and drink offers, exclusively on the app * Order a takeaway to enjoy Vintage Inns at home *Vintage Inns reserve the right to change the app offer…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Vintage Inns's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vintage Inns runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #841444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.