Screenshot style breakdown
Sampled from 4 of Zurich Loving Life's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2464AC bg
#4279B7
#94BCE4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Imagine, discover and enjoy thousands of valuable offers for the things you like to do every day. The Zurich Loving Life Membership by Entertainment™ Digital Membership belongs to the most popular local restaurant and activity guide which provides valuable 25% to 50% off and 2-for-1 offers from the finest restaurants, activities, shopping and accommodation throughout Australia. As a handy companion, this smartphone app will help to easily search and map the participating businesses. App features include: • Search for participating businesses in your Editions of the Zurich Loving Life Membership by Entertainment™ across Australia. • Search for businesses near you • Sort by cuisine type • Phone to make a booking directly from your search result • Get directions
App details
What you can learn from Zurich Loving Life
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Zurich Loving Life's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zurich Loving Life runs a dark set where the background shifts from screenshot to screenshot (first shot #2464AC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #94BCE4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.