Screenshot style breakdown
Sampled from 3 of Activy Sports Challenges's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#AC3CFC bg
#B757FC
#EC0C0C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Imagine you turn your daily cycle & run into a game! Activy motivates you to healthy physical activities more often. Track routes with GPS, earn points, start in an open challenge or create an office game for your collegues Have fun and build a healthy habit of regular running and cycling, especially from and to work. GPS BIKE TRACKER AS A GAME - Tracking your activities brings more than only statistics. - Activy is not a sports app but a game motivating you to a healthier life. JOIN OPEN OR OFFICE CHALLENGES - Compete with friends in cycling and running challenges hosted by your city, employer, office, university or you. - Activy game rewards not only for kilometers but for your engagement so everyone has equal chances. ALREADY HAVE AN APP FOR SPORT? - You can also connect your Strava or Garmin account and start a game! - It’s based on fun and engagement, without sporty race. CO…
App details
What you can learn from Activy Sports Challenges
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Activy Sports Challenges's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Activy Sports Challenges runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #AC3CFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC0C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.