Sampled from 5 of Second Texting Number's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#246CF4 bg
#4280F5
#142C5C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
CHOOSE YOUR NEW NUMBER Get a phone number with any available area code. UNLIMITED TEXTING Send and receive unlimited text messages to any US phone number. This includes photo messages. RECEIVE VERIFICATION CODES Your number can be used to receive verification codes for account registrations. Not compatible with all services. PRIVACY PROTECTED Keep your real number private when shopping, dating, or selling online. Use your second number to stay protected. GROUP TEXTING Seamlessly create and participate in group text messaging. NO ADS Uninterrupted texting without any disruptive ads. Join the millions of users enjoying private texting with Second Texting Number. Have questions or feature suggestions? Visit us: www.SecondTextingNumber.com ---- Second Texting Number offers an optional subscription which allows users to customize their phone number, send unlimited text messages, sen…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Second Texting Number's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Second Texting Number runs a dark set with one background colour (#246CF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #142C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.