Screenshot style breakdown
Sampled from 6 of Total Wine & More's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC2C2C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Take Total Wine & More with you wherever you go! Our new app makes it easy to search our incredible product selections, shop and pickup in store, enjoy special offers and much more. Make your shopping simple and download our app today. EASY ORDERING Search our wide selection, find your local store and place orders quickly. SCAN & LEARN Use the barcode scanner to easily find product information, ratings and reviews. DEALS Never miss out on a discount again! View the latest Limited-Time Specials and promotions on our deals page. IN-STORE PICKUP* Save time by selecting our express in-store pickup, which guarantees your orders will be ready in speedy fashion. ORDER TRACKING Never wonder where your order is with confirmation notifications and status updates. QUICK REORDERING Like what you’ve tried? You can easily reorder from your in-store and online purchase hi…
App details
What you can learn from Total Wine & More
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Total Wine & More's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Total Wine & More runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC2C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.