Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of ULU - Ultimate Lookup Utility's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#7C7C24 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
ULU is a word-lookup and tournament adjudication tool useful for a variety of word games, including Scrabble®, Words With Friends®, and crossword puzzles. ULU comes equipped with both of the lexicons used in English-language Scrabble: the NWL2023 lexicon for North America, and the CSW2022 lexicon for the rest of the world. ULU's Search page enables you to find words that match letter combinations, with or without blanks and wildcards. It also finds words matching any pattern you name, words that contain only a subset of letters you name, words of a certain length, or any combination of these things at once. You can also limit search results to show only the number of matches or to show which blanks make matches. Tapping a word brings up a page of more detailed information about that word. ULU's Judge page lets you see whether or not words you type are all valid, as you would need whe…
App details
What you can learn from ULU - Ultimate Lookup Utility
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are ULU - Ultimate Lookup Utility's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ULU - Ultimate Lookup Utility runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C7C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.