Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of FARFETCH发发奇's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B47444 bg
#BE875E
#5C3C24 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
「FARFETCH 发发奇」是全球领先的时尚购物平台，旨在将品牌、买手店与时尚爱好者紧密连结。 【全球海量单品】 热搜尖货实时网罗，经典大牌、新锐设计师品牌、小众品牌，3500+品牌一键解锁。 【正品保证跨境直邮】 签约50多个国家、1400个品牌直供知名买手店和高端百货的正品货源，完善身份信息，立享极速清关，心仪商品一触即发，足不出户即可云逛全球。 【支持跨境退货】 30天内可预约上门取货、退货，货款、进口关税一并退还，让您畅购无忧。 【Access会员权益】 独特的会员体验，注册即享受会员福利，升级尊享贵宾，更享1对1时尚顾问服务。 【时尚权威】 发现海量单品、发掘无限风格、奇遇多元人设，专业时尚团队每周推荐潮流趋势、时尚达人推荐穿搭风向标、品牌故事甄选宝藏、品牌发音在线答疑。 【便捷支付】 支持国内所有主流支付方式，包括银行卡、微信支付、支付宝等。 【先人一步】 新品专区每周上线30000+时尚单品，在FARFETCH，总有新品待您探索。 【丰富产品体验】 时尚超榜风云纵览，好价专区品质优选，Discovery发现灵感，还有挚友FIFI现身朋友…
App details
What you can learn from FARFETCH发发奇
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are FARFETCH发发奇's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FARFETCH发发奇 runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #B47444) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C3C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.