Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Bell Wi-Fi's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04549C bg
#276BA9
#84ACCC accent
#FFFFFF text
Screenshots
Icon palette
About this app
*** Note: Please see requirements below for eligibility. *** With the Bell Wi-Fi app, easily take control of your home network. Enjoy great features to: • Automatically protect your devices against real-time threats like ransomware, phishing and malware with the AI enhanced Guard feature*. • Create a healthy and productive online environment for your household with content filtering and blocking *. • Easily share your Wi-Fi password by text message, email and more. • Control your entire Wi-Fi network by setting up who gets connected and when. • Pause the Internet connection on any device, whenever you want. • See who’s connected to your network and which devices are most active. • Create unique profiles for all users, assign their devices and personalize their Internet access with preset categories like Kid/Teen/Adult *. • Run speed tests and see signal strength by device. • Ins…
App details
What you can learn from Bell Wi-Fi
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Bell Wi-Fi's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bell Wi-Fi runs a dark set with one background colour (#04549C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #84ACCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.