Sampled from 6 of Are.na's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#84A4CC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Since 2011, Are.na has been the platform of choice for creative researchers, designers, artists, academics, and rabbit-hole enthusiasts. Completely independent, free from ads, algorithms, and unhealthy business practices, Are.na is a calm, thoughtful space for you to connect your ideas and build new ones. - Save any kind of content into collections. - Organize links, videos, images, and texts in a clean, distraction-free space. - Share ideas and collaborate on projects with anyone, anywhere. - Invite friends to work together privately or in public. - Tap into a thoughtful community where curiosity is valued. - Break out of your filter bubble. Are.na is powered by people, not ads.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Are.na's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Are.na runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #84A4CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.