Sampled from 6 of Sanlam Reality's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5CA4BC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Access your Sanlam Reality member benefits 24/7, on the go, from your phone. A seamless experience means enjoying your rewards and benefits just got easier! Plus, access special benefits available exclusively in-app. And no need for your membership card: store everything electronically via your app’s wallet. You can also upload debit and credit cards for easy, cardless payments; chat to your Personal Assistant; book movie tickets using your discounts; track your gym visits to earn rewards; and more – all at your fingertips. Turning your everyday moments into rewarding experiences has never been simpler!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Sanlam Reality's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sanlam Reality runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5CA4BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.