Sampled from 6 of stoic. журнал's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#94BCE4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
stoic is your mental health companion – it helps you understand your emotions and provides insights on how to be happier, more productive, and overcome obstacles. At its heart, stoic helps you prepare for your day in the morning and reflect on your day in the evening. In the process, we also guide you to journal with thought-provoking prompts, build better habits, track your moods, and more. ** ‘Featured App of the Day’ - Apple ** * Join over 4 million stoics bettering their lives * “I have never used a journal app that has impacted my life so much. It's my best friend.” – Michael MORNING PREPARATION & EVENING REFLECTION: • Start the perfect day with our personalized daily planner. Prepare your notes and to-do list so nothing can surprise you during the day. • Track your mood throughout the day and do bite-sized mental health exercises if you need them. • Reflect on your actions …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are stoic. журнал's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: stoic. журнал runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #94BCE4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.