Screenshot style breakdown
Sampled from 6 of Solar Watch's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C6C8C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Solar Watch is an essential digital tool for e.g. photographers, architects, prospective house buyers, garden enthusiasts and installers of solar panels. The intuitive, sleek interface provides access to a comprehensive range of professional functionalities. SOLAR and LUNAR PATH IN AR Augmented Reality projection of the position of the sun and moon at your current location. MULTIFUNCTIONAL MAP PRESENTATION Extensive 2D and 3D visualization of the solar and lunar path, compass mode and shadow simulator. You can see at a glance which side of a building gets the most hours of sunlight per day. DATA TABLES A comprehensive overview of sun positions, day and night lengths, sunrise and sunset times, golden hour and dusk (astronomical, nautical and civil). All solar eclipses, winter and summer solstices and equinoxes. All lunar eclipses, supermoon calendar, moon positions and visibility. Lu…
App details
What you can learn from Solar Watch
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Solar Watch's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Solar Watch runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C6C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.