Sampled from 5 of Fitelo: Weight loss & Diet App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4F4 bg
#DDD6D6
#FC8444 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 8 words on average (longest 18).
Welcome to Fitelo, where your journey to a healthier life begins. Haven’t found the right diet yet? Fitelo has the solution; we provide personalized diet and fitness plans, built by expert dieticians, that you can implement in your daily life with ease. Fitelo has supported over 2 Lakh people throughout their body transformation journey. We go beyond being a health goals planner. What Makes Fitelo Different? → Get the support you need from our 800+ certified dieticians, doctors, yoga instructors and mind coaches on our online workout app → Enjoy a personalised diet plan that is designed around your fitness goals → Check out 1000+ recipes prepared by our diet coaches that will help you lose weight → Enjoy a 5-year warranty where our nutrition coaches support you even after the course ends → No gym membership? No problem. Fitelo works without any supplements or gym routines. Just trus…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Fitelo: Weight loss & Diet App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fitelo: Weight loss & Diet App runs a light set with one background colour (#FCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC8444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.