Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Ethiopian Airlines's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#CC9C2C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Travel is now redefined. Upgrade your travel experience with the brand-new Ethiopian Airlines Mobile App and enjoy up to 10 percent discount. Features: 1. Booking Manage your booking easily! Select between one way or round trip, choose your origin and destination airport, flight date, search fares with money or miles option, select fare, provide personal detail, contact detail and select your preferred meal type, select your payment option and purchase your ticket, you can also have the option to pay with miles for Sheba Miles member, hold on reservation or pay at agent. 2. My Trips Walk through your booking! You can see your past and upcoming trip summary, manage your trips, view itinerary and pricing detail, select your preferred seat, update your travel document information and contact detail, continue to payment for hold on reservations. 3. Check-in & Boarding You can check-…
App details
What you can learn from Ethiopian Airlines
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are Ethiopian Airlines's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ethiopian Airlines runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC9C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.