Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of BirdPro's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#443424 bg
#5E5042
#BC945C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
BirdPro is the ultimate app for identifying and appreciating the birds of South Africa. You can download and test the app for free with a limit sample of 100 birds, and when you are ready you can upgrade to bird of: - Southern Africa - South Africa - Kruger National Park - Namibia - Botswana - Zimbabwe - Mozambique You can also purchase the Southern African version which includes all of the above. BirdPro boasts an award winning identification tool and has a vast source of information: - Over 8000 beautiful and diagnostic images from various angles and of all variants, e.g. immature, males, females, dark and light morphs - Over 3000 comprehensive and clear bird calls - Over 70 videos showing bird behaviour or Jizz - Informative and comprehensive information on each bird - Interactive and accurate bird distribution maps, showing the migration patterns per month where applicable. - Nam…
App details
What you can learn from BirdPro
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are BirdPro's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BirdPro runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #443424) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC945C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.