Sampled from 3 of Vélo’v officiel's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCE4E4 bg
#C1C8C8
#E40404 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Une station tous les 300 mètres Téléchargez l’application Vélo’v officiel et accédez à 5 000 Vélo’v répartis sur 428 stations, pour profiter d’une expérience inédite du vélo en libre-service et rouler en toute liberté ! Prendre un vélo en libre-service n’a jamais été aussi simple Ouvrez l’application et activez la localisation pour trouver la station la plus proche avec des vélos disponibles. Quand vous êtes près de la station, appuyez sur « libérer un Vélo’v » et choisissez votre Vélo’v parmi la liste des vélos disponibles à la station. L'application mobile vous permet de recevoir une notification à la fin de chaque trajet, confirmant la bonne restitution du vélo (à condition d’avoir accepté les notifications). Vous pouvez aussi partager votre expérience avec une communauté d’utilisateurs actifs. Des formules flexibles, à l’année, à la journée ou seulement pour un trajet L’applicat…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Vélo’v officiel's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vélo’v officiel runs a light set with one background colour (#DCE4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E40404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.