Sampled from 6 of Kiplin's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#64D4F4 bg
#58BAD6
#E4BC7C accent
#111111 text
Reading the caption text from the screenshots in your browser…
L’activité physique a de nombreux bienfaits pour votre santé physique et morale : Kiplin vous aide à atteindre vos objectifs quotidiens et changer vos habitudes sur le long terme dans le cadre de votre programme de prévention santé. L’application vous permet de : • Suivre votre activité physique quotidienne • Jouer en équipe et faire le plein de points • Faire une auto-évaluation de votre condition physique • Participer à des séances aux thématiques et intensités variées L’application récupère les données d’activité physique "Nombre de pas" et "Minutes d'exercice" enregistrées par Apple Santé ou un objet connecté compatible (pas de géolocalisation ni de connexion internet permanente nécessaire). Rejoignez vite la communauté Kiplin grâce au code qui vous a été communiqué ! Un problème ? Une remarque ? Un bug ? Ecrivez-nous à support@kiplin.com Pour en savoir plus : https://www.ki…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Kiplin's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kiplin runs a light set where the background shifts from screenshot to screenshot (first shot #64D4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E4BC7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.