Sampled from 6 of Drivewise Canada's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#041444 bg
#27345E
#0434A4 accent
#FFFFFF text
Drive safe and get rewarded! Drivewise® is a free application that gives drivers the ability to save up to 30% on their auto insurance!* For a six-month period the app will monitor your driving behavior and provide you with detailed information on: 1. Time and duration of your trips 2. Harsh or extreme braking events 3. Excessive Speed Once the monitoring period is complete, the discount you’ve qualified for will be applied automatically. Not only will you be able to save money on your premium but you’ll receive valuable feedback on your driving habits, which will help make you a better driver, while keeping our roadways safer. Think Drivewise could be for you? Contact your local Allstate Agent today to start saving! For more details about our program, please visit www.allstate.ca/drivewise .
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Drivewise Canada's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Drivewise Canada runs a dark set with one background colour (#041444) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0434A4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.