Screenshot style breakdown
Sampled from 4 of ムラサキスポーツ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#D41424 accent
#111111 text
Screenshots
Icon palette
About this app
ムラサキスポーツの公式アプリ 【特徴】 ▼ NEWS 最新トピックスをピックアップ！ RIDE LIFE MAGAZINEやSHOP NEWSなど 日々の最新ニュースをお届けいたします！ ▼ クーポン 会員様のログイン情報を基に、お得なクーポンを配布しています！ 店舗に行く前にチェックしてみてください！ ▼ ONLINE STORE 公式オンラインストアになります。 ポイントは店舗、オンラインストア共通です。ぜひご利用ください！ ▼ 店舗 GPS機能とエリア検索からお近くのショップの場所がすぐにわかります。 店舗フォローもこちらからできます。 ▼ 会員証 ログインして、(株)ムラサキスポーツ各直営店舗とオンラインストアでのお買い物時にポイントをためたり、ご使用することができます。 ムラサキスポーツからのお知らせも確認できます。
App details
What you can learn from ムラサキスポーツ
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are ムラサキスポーツ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ムラサキスポーツ runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D41424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.