Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Thai Airways's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#644494 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Discover the all-new THAI mobile app experience. Effortlessly explore deals and promotions, book flights, manage your check-in and reservation and earn and spend Royal Orchid Plus miles. With the new design, we will regularly enhance the app with new features to deliver the Smooth as Silk experience our travellers expect. In this first release we are starting with: * A new home screen showing your upcoming trips, a count-down to your check-in, promotions and fare deals and your Royal Orchid Plus membership status. * Intuitive flight booking for your next vacation, business trip or short getaway and now you can pay with cash + miles too! * Simple management of your booking, seat and meal selection and the ability to book special service requests with ease. * Real-time notifications for flight status, booking changes, fare deals, promotions and more. * Book a car, a hotel, travel insu…
App details
What you can learn from Thai Airways
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are Thai Airways's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Thai Airways runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #644494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.