Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Excelso's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCB46C bg
#B39E5F
#344474 accent
#111111 text
Screenshots
Icon palette
About this app
Membership Application for Excelso® Indonesia. Created to maintain your membership account such as Excelso Balance, Rewards, & Benefits. Application Features: · Manage Excelso Balance This Balance can be used for transactions at all Excelso’s outlets in Indonesia. · Membership Benefits Activate your Excelso card into application and get extra benefits (Cashback, Reward and many more). · Membership Promotions Get various promotions on seasonal basis and keep updated for the information. · History Transactions Tracks all your transactions at Excelso. · Outlets Locations Find Excelso’s outlets nearby based on your location. New Application Features: · Pick Up and Delivery We're please to announce our new online food & beverages ordering system. You'll be able to order our menu and pick up by yourself or we can deliver to your door thru ou…
App details
What you can learn from Excelso
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Excelso's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Excelso runs a light set where the background shifts from screenshot to screenshot (first shot #CCB46C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #344474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.