With the goal of reaching out to large numbers of smartphone users the new mAadhaar is released by Unique Identification Authority of India. The App features an array of Aadhaar services and a personalised section for the Aadhaar holder who can carry their Aadhaar information in form of a soft copy, instead of carrying a physical copy all the time. The key features in mAadhaar: Multilingual : In order to ensure the Aadhaar Services are accessible to linguistically diverse residents of India, the menu, button labels and form fields are provided in English as well as in 12 Indian languages (Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu and Urdu). After installation the user will be prompted to select any of the preferred language. However the input fields in the forms will accept data entered in English language only. This is done to h…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are mAadhaar's answers to those questions — they're public, they're real, and they made it through Apple's review.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
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