Screenshot style breakdown
Sampled from 5 of Really Awesome Coffee Loyalty's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CC345C bg
#D35072
#DC849C accent
#FFFFFF text
- #1REALLY AWESOME COFFEE LOYALTY APP Hi. Kevin [)
- #3QUICK & EASY TO SCAN FOR POINTS
- #5SPECIAL PROMOTIONAL OFFERS AND PRODUCT INFORMATION Notifications
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 7.3 words on average (longest 8).
Screenshots
Icon palette
About this app
Our loyalty app allows customers to scan a QR code using their phone on each purchase to collect coffee cup stamps. In return, customers can redeem coffee cup stamps for free drink or food on future purchases*. DIGITAL LOYALTY CARD Never forget or lose loyalty stamps again REDEEM REWARDS Simple and quick to scan on payment to collect stamps and redeem rewards with your Really Awesome Coffee barista on future purchases PRE-ORDERS You can submit and manage your pre-orders**, and we’ll let you know when they’re ready to collect. And don’t forget, you’ll automatically earn loyalty points when you complete your pre-orders too! The Really Awesome Coffee Loyalty App is free and simple to use (requires an account to store loyalty stamps). * Terms and conditions apply. See https://reallyawesomecoffee.co.uk/terms for details ** Pre-orders are available where offered. Ask your Mobile Barista …
App details
What you can learn from Really Awesome Coffee Loyalty
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Really Awesome Coffee Loyalty's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Really Awesome Coffee Loyalty runs a dark set with one background colour (#CC345C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC849C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.