Sampled from 6 of Cloudnine's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#AC3C84 accent
#111111 text
Celebrate every phase of your maternity journey with our Cloudine App Experience the 3 Cs of Cloudnine — Clinical Excellence, Comprehensive Care, and Celebration — all in one place. Designed for your convenience, the Cloudnine app brings expert care right to your fingertips — no more waiting in queues! Key Features Manage Appointments Easily schedule in-person consultations, video consultations with doctors, lab tests, and scans — all in just a few taps. Consult from Anywhere – Online Appointment Booking Connect with leading Cloudnine specialists from across the country via secure video consultations, regardless of your location. Home Care Services Access premium services from the comfort of your home — including pharmacy delivery, baby vaccination and flu vaccinations, ear piercing and more. Track Pregnancy Milestones Stay informed about your body and your baby’s development with …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Cloudnine's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cloudnine runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC3C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.