Sampled from 6 of Hipcamp: Camping & Caravans's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#749434 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Find your perfect camping experience with Hipcamp! We work with landowners so you can discover and book unique camping, glamping, and caravan experiences on farms, stations, vineyards, bushland acreage, and other private land across Australia. Hipcamp protects habitat and supports a growing love for the land, and to date, we’ve helped people spend more than 7 million nights under the stars. Find one-of-a-kind campsites away from the crowds and trust community photos and reviews with the Hipcamp app. Featured in The Sydney Morning Herald, ABC Landline, ABC Rural News, ABC Radio National, The Land, The Guardian, Canberra Times, SBS and Channel 9 ACA. BOOK UNIQUE CAMPING, CARAVAN, & GLAMPING EXPERIENCES • ADVENTURE: Find last-minute getaways near you or plan ahead to book the best campgrounds, yurts, treehouses, caravan sites, or cabins with the app. • EXPLORE: Visit popular destination…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Hipcamp: Camping & Caravans's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hipcamp: Camping & Caravans runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #749434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.