Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Recreation.gov's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#24344C bg
#425065
#8CB4DC accent
#FFFFFF text
- #1Find Experiences at National Parks, Forests, and Other Federal Recreation Sites
- #2Compare Campgrounds & Find the Perfect Spot
- #3Search Thousands of Locations Across the Country
- #4Explore Campsite Maps & Amenities for Your Trip
- #5Review Campsite Details & Book Your Site a on
- #6Manage Your Reservations & Recreation.gov Account ( My Reservations
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 8.5 words on average (longest 11), 50% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
Get out there, experience America, and bring home a story! The Recreation.gov mobile app is your on-the-go solution for reserving thousands of incredible camping destinations. Return to your favorite spot or discover a new one by searching for the campsite that’s right for you. The Recreation.gov app helps you find and book campsites and experiences, review location details for your trip, and quickly access information on existing reservations from almost anywhere. Features: • Search unique campgrounds and individual campsites across the country • Discover personalized recommendations based on your location • Filter search results by what’s important to you and your trip (price, amenities, site type, and more) • View photos and maps of campgrounds and campsites • Seamlessly switch between interactive maps and search results • Check real-time availability and location information for …
App details
What you can learn from Recreation.gov
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Recreation.gov's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Recreation.gov runs a dark set where the background shifts from screenshot to screenshot (first shot #24344C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8CB4DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.