Sampled from 6 of Van Dale's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#544C84 bg
#6B6595
#FCBC2C accent
#FFFFFF text
Van Dale Online Professioneel (incl. Dikke Van Dale), Van Dale Online op School & NT2: • De juiste definitie, spelling en vertaling • Meest uitgebreide woordenboeken • Geen advertenties = geen afleiding • Up-to-date: bevat de nieuwste woorden • Naar eigen voorkeur in te stellen, van interfacetaal tot lettergrootte • Overal inloggen NB1 Voor deze app heb je een abonnement nodig, dat je ook via een in-app purchase kunt aanschaffen. NB2 Deze app werkt alleen als je online bent Voor de professional: Vertaler, tekstschrijver, jurist, ambtenaar, redactie- of communicatiemedewerker, hr-medewerker, marketeer, personal assistant of student? Dan zit je hier goed. Met deze app vind je de juiste formulering/vertaling, controleer je of de spelling klopt, luister je naar de juiste uitspraak en krijg je moeilijke woorden uitgelegd. Van Dale Online Professioneel helpt je in het Nede…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Van Dale's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Van Dale runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #544C84) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCBC2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.