Sampled from 6 of menu メニュー:デリバリー/出前/フード/配達/宅配's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E41C0C accent
#111111 text
Reading the caption text from the screenshots in your browser…
【フードデリバリーのmenu(メニュー)とは?】 毎日の「食べたい」を叶える――menuのデリバリー/フードデリバリー 「今日は疲れたから外に出たくない」「雨で寒いし、わざわざ外食するのは面倒」 そんなとき、スマホひとつで「食べたい」がすぐに届く――それがmenu(メニュー)のデリバリー/フードデリバリーです。 menuのアプリを開けば、90,000店以上の加盟店からデリバリー/宅配/出前で注文できる料理を選べます。 有名レストランのこだわりメニュー、馴染みのチェーン店の安心の味、さらには日用品まで――。 menuのフードデリバリーがあれば、日常はもっと便利に、もっとワクワクする時間へと変わります。 【menuのデリバリーが変える日常】 「ただ料理を運んでくれる」――それがデリバリーのイメージかもしれません。 しかしmenuのフードデリバリー/宅配サービスはそこに留まりません。 それは「暮らしをもっと自由に、もっと豊かに変える体験」。 毎日を支えてくれる心強いパートナーなのです。 仕事で疲れ切った夜、キッチンに立たずにレストランの味が配…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are menu メニュー:デリバリー/出前/フード/配達/宅配's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: menu メニュー:デリバリー/出前/フード/配達/宅配 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E41C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.