Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of My Medicash App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#14A4DC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The My Medicash App makes it quick and easy to claim money back on your everyday healthcare costs as well as providing instant access to all other benefits of your healthcare plan. * Quickly make a claim directly through the app – simply upload a picture of your receipt and answer a few quick questions * Add your bank details and sign-up for email updates so you know when your claim has been paid * View a summary of your recent claims and view your benefit table so you know what you have left * Add your dependent children to your policy so they too are covered * Quickly access the other benefits of your health plan such as Virtual GP appointments, Discounted Gym Membership, Stress Helpline, Extras shopping discounts, mProve YOURSELF, SkinVision and Phio (if included on your plan) Please note, this app is only available to Medicash policyholders who will nee…
App details
What you can learn from My Medicash App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are My Medicash App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Medicash App runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #14A4DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.