Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Findmypast's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC6C74 bg
#FC8087
#241C4C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Understand your family history anytime, anywhere, with the free Findmypast genealogy app. With our easy-to-use family tree, it’s never been easier to delve deeper and find your past. Discover who you are and the generations that came before you by searching billions of records, including: Historical censuses and registers Birth, marriage and death records (BMDs) Electoral records Digitised newspaper cuttings Search for your relatives within the records, and scour original documents alongside accurate transcripts to make new discoveries. You can also put names to faces by uploading photos of your ancestors. It’s never been easier to research your roots, wherever you are. Challenge your historical know-how with our daily quizzes and take a deep dive into the past with Findmypast’s exclusive podcasts. With push notifications, you’ll never miss a family tree hint, and you’ll sta…
App details
What you can learn from Findmypast
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Findmypast's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Findmypast runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FC6C74) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #241C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.