Screenshot style breakdown
Sampled from 4 of 华润万家's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#4C3C1C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
【一眼万家 - 精美小视频 遍览好物】 小视频集，发现生活的精致，找到最动心的那一件，即刻买！ 【种草 - 上新超抵还诱人 一秒种草】 爆款上新，丰盛菜谱，每天都想买新好物，不能停！ 【到店 - 扫码购物 付款不排队】 到店购物，用手机扫码边买边加购，一键支付不排队，更快捷！ 【到家 - 一键下单 一小时送达】 在家选购附近的门店商品，下单后一个小时内快速送达，更轻松！ 【社区 - 加盟商家 周边店一览】 查看以选定门店为中心的商圈范围内，加盟的商家信息，更舒心！ 华润万家APP致力于打造以华润万家多渠道购物和服务聚合的平台，让大家生活中的华润万家，更进一步拉近距离，让邻里生活更舒心！
App details
What you can learn from 华润万家
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 华润万家's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 华润万家 runs a light set with one background colour (#FCF4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4C3C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.